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  • DAYA SAGAR DUBEY

Why Digital Marketing is Important ?



Digital marketing is modern way to market your goods and services. The scope of Digital Marketing grows tremendously in past few years though I believe we do not know much about it, over the several years we accumulated a lots of information about the things going on online what are the ways, platform, formulas and do & don't stuff. lets dive straight why is this really important -

1. Large audience: Digital marketing allows to promote your product to the large audience without even be there physically you just to make quality content which includes blog, article, images, videos related to your product.

2. 24X7 Promotion: Digital marketing allows you to have a 24X7 salesman for you, the content you posted on various platform related to your product is available to access by your audience from anywhere anytime.

3. Cost Effective: Google Ads and Facebook ads are consider to be the most effective way to promote their product on the internet, this tool helps you to reach to the right audience which are interested in your product which makes digital marketing the most cost effective way to advertise

4. No Geographical Boundaries: You can sell you product anywhere in the world with the help of internet, drop-shipping the way of doing it

5. Brand Development or brand Awareness: Digital development is very much possible in less time, when people start recognizing your trade name, product name and the symbol you use for your product then you can say this is a brand. Digital marketing spread the awareness super-fast more quicker than any other method.

6. Credibility: The quality of being trusted and believed in comes when you have your digital presence, people sense that you are bigger and more successful.

7. Continuous Feedback: To grow your business you must have feedback, the reports will tell you where you're lacking and how you can improve to make things right in that way you will end up with more loyal customers

8. Customer engagement: With the help of Digital platform & social platform you can engage your customer in the process of brand building and part of the success you have.



In Key Points : Why Digital Marketing is Important

  1. Large audience

  2. 24X7 Promotion

  3. Cost Effective

  4. No Geographical Boundaries

  5. Brand Development or brand Awareness

  6. Credibility

  7. Continuous Feedback

  8. Customer engagement

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