Quick tip to spread awareness about your online presence: SEO, SEM, Display Ads and Email Marketing
You’ve established your online home, and now you’re searching for ways to bring more customers to your virtual front entrance.
Let’s discuss some great strategies to try to just that using search engines, other websites, social media, and email.
Let’s talk about you, how are you going to get customers to find you online?
There are a couple of ways to try to to it using digital. Let’s start with search engines.
When people type something in a search engine, they’re letting it know exactly what they're trying to find.
If you offer relevant services and products, search engines will show your business within the search results.
Now, there are two main ways you'll use search engines, and we’ve got much info to share on both.
The first is program optimization, or SEO, which helps you promote your business within the unpaid search results.
The second is search engine marketing, or SEM, which enables you to buy ad space within the search results.
SEO is all about getting your site in front of the right people that are looking for your products and services.
The key's knowing what words people actually type in — the keywords. They are the foremost relevant words to your business.
Understanding these will assist you to improve how you show up when these words are searched.
SEM, on the opposite hand, is when businesses pay to advertise to people looking for specific keywords online.
Most major search engines use an auction system, where many different businesses compete to point out their ads by bidding on the keywords they’d wish to target.
The search may be a good way to reach people, but we do lots more on the web. We read the news, check sports scores, browse recipes, watch videos, and usually browse lots and much of interesting content across the online.
Alongside all of this content, you would possibly see ads. This is called display advertising.
Display ads appear everywhere online and come in many formats like text, images, videos, and ads you can click on and interact with.
They can be an excellent way to get your message out there and you’re ready to choose the people you would like to see your ads, and therefore the websites and pages you’d like them to appear on.
Social media sites like Facebook or Twitter are an alternative choice for enhancing awareness of your business, and they’re especially useful for building relationships with customers.
On most networks, you’ll create pages or profiles for your business. You can then connect with many people by starting meaningful conversations and sharing content you’ve created whilst growing your business’ online social life.
Before we wrap this up, let’s not forget another pretty important way businesses can use digital: email marketing.
We’re not talking about junk email or “spam” that clutters up your inbox, but sending relevant information and offers to people who have already said they’d like to hear from you.
You can get people to sign up to receive emails from you. Then the rest is up to you. You can send coupons to people that have made a meeting on your site, advertise special events, or promote sale items.
Knowing all the ways you'll find people online — and knowing how they will find you — can help launch your business big-time.
The more sorts of digital marketing you are trying, the more opportunities you’ll need to reach your most precious customers, wherever they happen to be within the digital world.
You’re online, so now it’s time to bring in the customers you want. We’ll review how to best help them find you, using some tried-and-tested online marketing avenues:
You know how important it is to figure out what you want to get out of digital
How to establish your online presence, and begin using digital marketing to drive people to your digital home.
But it’s also important to make sure that your digital plan is geared toward the long run.
Let’s reconsider a couple of ways to do that: setting realistic expectations, tracking your results and adapting to changes in technology and your industry.
The first thing to remember: don’t expect too much too soon. It can take a touch of your time to line up your digital presence and get noticed online.
So if you’re a hairdresser launching your very first website, your online shampoo sales probably aren’t getting to undergo the roof immediately.
It takes time for search engines to seek out you, and for you to implement and improve your digital marketing plan. So, try not to set unrealistic goals you’re unlikely to meet.
A crucial part of any online plan is to live what you’re doing and confirm it’s working. This is called ‘analytics,’ and it can show you ways people are finding your website and what they are doing once they get there.
We’ve got many videos that dive into the small print of analytics, but generally, knowing where your online visitors come from can assist you to find out which of your marketing campaigns are working and which ones aren’t.
If you recognize what people do once they’re on your website, it can assist you to find out if your investment in digital is functioning.
For example, in your hair salon, you don’t just want people to seek out your homepage, you would possibly want them to try too many things like: watch your clever how-to videos, make appointments, get driving directions to your shop, or actually buy something.
Tracking what people do on your site can help you to understand what’s working and what’s not, so you can make changes and continually improve what you’re doing.
A final point to mention: it’s important to remember that the online world is constantly changing.
New tools, technologies and tactics crop up just about daily. So an honest plan combines the essential concepts that don’t change that always, with forward-thinking to stay up with the newest and greatest.
Similarly, when things change in your industry, confirm your online world is maintained so far.
Are you offering the latest hot trends in hair styling? If hair dyes become a subsequent big thing, you'll quickly update your adverts to point out customers what you'll do.
To set yourself up for fulfillment online, you would like to seem before you leap. And don’t stop looking!
A good plan will consider three things: first, know your online goals, and set yourself realistic expectations.
Next, use analytics to track and measure what you’re doing and the way it’s working.
And last, always keep up-to-date and adapt to changes in technology and therefore the industry you're employed in.
If your plan tackles all these things and you stay flexible, you’ll be well on your way
To go digital and do it the right way, you need a well-thought-out and flexible plan. In this lesson we’ll talk through:
setting realistic expectations
tracking and measuring how you’re doing
adapting to changes in technology and your industry.